Packaging
Environmental and Practical Considerations
Upon research, the enviromental impact caused by packaging is a must in this day and age. Companies promote to reuse and recycle packaging from their products. Introduced in 1997, the regulation "Producer Responsibility Obligations (Packaging Waste) requires a business that produces or handles more than 50 tonnes of packaging in the last year AND have a turnover of more than £2 million to comply. These regulations require companies to finance the recovery and recycling of packaging materials in proportion to the amount they have placed on the market.
Consering the environment at the design stage means that you can reduce the cost of you packaging and minimise its impact on the environment. On top of this, customers can be enticed to a product that has recyclable packaging or from renewable sources. The customers would be happy to use the product knowing that the product does not damage the surrounding environment as much as other products on the market.
Excess and wasteful packaging can contribute to air pollution in many ways. Wasteful and unnecessary packaging leads to more incineration waste activies. This processing leads to the production of harmful gases which infiltrate the environment. When plastic degrades, small plastic molecules release toxins which can poison soil and create local land infertile. They can also infiltrate waterways and damage delicate ecosystems. Plastic production process is also damaging to the environment.
The damage of packaging can be reduced by simply looking for more sustainable creations and designs. A source which is sustainable raw materials, from a sustainable source. Considering recycled material is a great way to reduce the impact. Creating clear end-user instructions so that the packaging is recylced and are compatible with established recycling processes helps attract customers and promotes recycle with customers. Promoting this idea will reflect positively on the brand at hand and informs the end-users what they can do to help reduce the impact on the environment.
Removing unnecessary layers of packaging or eliminating the use of adhesives or tape. Eliminating fillers like polystyrene blocks or bubble wrap can save space during transit to create more space for more products to be on the move in one go.
Consering the environment at the design stage means that you can reduce the cost of you packaging and minimise its impact on the environment. On top of this, customers can be enticed to a product that has recyclable packaging or from renewable sources. The customers would be happy to use the product knowing that the product does not damage the surrounding environment as much as other products on the market.
Excess and wasteful packaging can contribute to air pollution in many ways. Wasteful and unnecessary packaging leads to more incineration waste activies. This processing leads to the production of harmful gases which infiltrate the environment. When plastic degrades, small plastic molecules release toxins which can poison soil and create local land infertile. They can also infiltrate waterways and damage delicate ecosystems. Plastic production process is also damaging to the environment.
The damage of packaging can be reduced by simply looking for more sustainable creations and designs. A source which is sustainable raw materials, from a sustainable source. Considering recycled material is a great way to reduce the impact. Creating clear end-user instructions so that the packaging is recylced and are compatible with established recycling processes helps attract customers and promotes recycle with customers. Promoting this idea will reflect positively on the brand at hand and informs the end-users what they can do to help reduce the impact on the environment.
Removing unnecessary layers of packaging or eliminating the use of adhesives or tape. Eliminating fillers like polystyrene blocks or bubble wrap can save space during transit to create more space for more products to be on the move in one go.
Functional and Aesthetic Considerations
Form and fuction go well to create well made packaging. From resealable design, sustainable meterials, minimum space requirements create great functions to be hassle-free and provide as much convenience for the end-user. Products that can esaily be incorporated into busy lives rather than making lifestyle changes for the product are always seen to be easier, better and sell more. All industries benefit from functional packaging as it is an effective and affordable way to build a positive relationship with the consumer. To help build trust, respect and repeat purchases of something that is functional and is easy to use.
Form is as important to create an attractive design that compliments the function. A lot of competing products have the same function yet sell more due to the aesthetic focus of the product. The branding, colour, shape, texture, visual weight and other elements that make the product stand out to consumers help sell a product. The target market audience plays a huge role in the decisions made to lead to the aesthetic side to sell the product. Colour also plays a major role in the visual part of a shopping experience from giving the person a feeling to attracting the customer subconsciously. Creating a product that is visually pleasing to the eye or attracts the customer to it, can give the edge of competition to the product as the product stands out.
Form is as important to create an attractive design that compliments the function. A lot of competing products have the same function yet sell more due to the aesthetic focus of the product. The branding, colour, shape, texture, visual weight and other elements that make the product stand out to consumers help sell a product. The target market audience plays a huge role in the decisions made to lead to the aesthetic side to sell the product. Colour also plays a major role in the visual part of a shopping experience from giving the person a feeling to attracting the customer subconsciously. Creating a product that is visually pleasing to the eye or attracts the customer to it, can give the edge of competition to the product as the product stands out.
Techniques and Processes
The use of glass for packaging can benefit the business as the consumer can easily identify them as liquid or any other product in the bottle. It enhances the product's aesthetic appeal and gives a consumer a better idea of what they can use the product for. They are much harder to damage and longer lasting which can give a sense of a more premium, longer lasting product. Glass is inert in that nothing passes from the glass into the product and nothing penetrates the glass from the outside into the product. It is also sustainable and 100% recyclable. When compared to other packaging materials like aluminium and plastic, glass is a more visually appealing choice and enhances the premium feel - perceived value and quality of the product is increased compared to a plastic packaging of the same product.
Quality control is crucial to glass packaging as to avoid customer complaints and reduce scrap. Impact tests, vertical load, internal pressure test are just some of the ways the glass packaging is tested to make sure that the product can withstand these tests and reach the end-user the best way possible and give a positive look on the product to hopefully create a repeat purchase and earn the trust of that consumer.
Quality control is crucial to glass packaging as to avoid customer complaints and reduce scrap. Impact tests, vertical load, internal pressure test are just some of the ways the glass packaging is tested to make sure that the product can withstand these tests and reach the end-user the best way possible and give a positive look on the product to hopefully create a repeat purchase and earn the trust of that consumer.