Corporate Identity Brief
This brief was simple, since closing its doors in May 2021, the old Debenhams building in the center of Bristol has remained empty and unused. Until now. In recent months the iconic building has been purchased by a community interest group, who are planning to monetize the space in order to reinvest profits back into the city-center and surrounding communities.
To achieve their goals for the space, the community interest group have approached you all, to help define a use for the space in a way that can be monetized, craft an identity for the brand and bring it to market through a fully-fledged launch campaign.
The brand should look to make use of the space in a new way, whether it be a cutting-edge retail experience, community hub, tech center or NFP headquarters, your brand should bring the unused space to life in an entirely new way. One that reimagines our view of the space, it’s place and role in the city and challenges the conception of what a retail space can be.
To achieve their goals for the space, the community interest group have approached you all, to help define a use for the space in a way that can be monetized, craft an identity for the brand and bring it to market through a fully-fledged launch campaign.
The brand should look to make use of the space in a new way, whether it be a cutting-edge retail experience, community hub, tech center or NFP headquarters, your brand should bring the unused space to life in an entirely new way. One that reimagines our view of the space, it’s place and role in the city and challenges the conception of what a retail space can be.
Proposals
Name Ideas
Manifesto
At The Idea Factory, we believe in the power of collaboration and creativity to drive progress and innovation. We are a community of thinkers, makers, and doers who believe that the solutions to the world's biggest problems lie in the hands of those who are willing to dream big, take risks, and work together to make it happen.
Our mission is to create a space where ideas can flourish, and innovation can thrive. We believe in the importance of nurturing and supporting new ideas, and providing a platform for entrepreneurs, inventors, and innovators to bring their ideas to life.
We have confidence in the power of technology to transform lives, and we are committed to fostering a culture of innovation that values diversity, creativity, and collaboration. We believe in empowering our community to take risks and embrace failure as a necessary step on the path to success.
Join us on this journey as we push the boundaries of what is possible and create a better future for Bristol and for all.
Our mission is to create a space where ideas can flourish, and innovation can thrive. We believe in the importance of nurturing and supporting new ideas, and providing a platform for entrepreneurs, inventors, and innovators to bring their ideas to life.
We have confidence in the power of technology to transform lives, and we are committed to fostering a culture of innovation that values diversity, creativity, and collaboration. We believe in empowering our community to take risks and embrace failure as a necessary step on the path to success.
Join us on this journey as we push the boundaries of what is possible and create a better future for Bristol and for all.
Inspiration
Typography
Iconography
Colour
After consideration, I did not like where this concept was heading so I went back to the drawing board to try again.
While drawing ideas for what I could use for the brand. I struck the idea of the fact that sketches are the first thing done before an idea is struck. This worked very well with the company as it was all about creating ideas. Sketches being used as illustrations - as if they were the building blocks for further ideas. I was extremely happy with this new development and began to carry on into this new direction.
While drawing ideas for what I could use for the brand. I struck the idea of the fact that sketches are the first thing done before an idea is struck. This worked very well with the company as it was all about creating ideas. Sketches being used as illustrations - as if they were the building blocks for further ideas. I was extremely happy with this new development and began to carry on into this new direction.
New colour scheme
I also reworked the colour scheme to be even brighter and more colourful. This meant the brand was more playful.
The New Look
I then began playing with doodles and sketches instead of the old iconography.
The Front of the Building
Primary source photographs collected of the old Debenhams building
continued on the new website: