Clebbo
Main Brief
Research
Main Brief
Research
The main objective of this brief is to create a unique, playful and engaging brand identity for Clebbo, a start-up online design agency that offers unlimited design services for a monthly fee as well as offering a marketplace for designs - created by designers sold to businesses. The brand should represent a lively and approachable personality.
To create this branding, I first began to look into what branding trends are out there this year (2023) to use for inspiration and ideas to create the Clebbo branding.
To create this branding, I first began to look into what branding trends are out there this year (2023) to use for inspiration and ideas to create the Clebbo branding.
Style Inpiration
Client says he likes the feeling of the website but does not like the specific header they have used for the website.
The colourscheme is quite nice for the website however, I think the typography chosen for the website isn't too 'stand-out' and doesn't create an interesting feel for the business.
Website can be visited here:
The colourscheme is quite nice for the website however, I think the typography chosen for the website isn't too 'stand-out' and doesn't create an interesting feel for the business.
Website can be visited here:
Client finds this website to be nice use of colour and playful but deems it a bit 'too playful'.
The illustrations add a playful element along with the colour use of a 'chalk colours' feel however I do agree that the illustrations make it a bit too playful childish.
Website can be visited here:
The illustrations add a playful element along with the colour use of a 'chalk colours' feel however I do agree that the illustrations make it a bit too playful childish.
Website can be visited here:
Client likes the use of colour here but says its too playful.
Same as the previous one, I believe this one is just too playful and the use of the light blue background is quite hard to look at.
Website can be visited here:
Same as the previous one, I believe this one is just too playful and the use of the light blue background is quite hard to look at.
Website can be visited here:
Client really likes the use of spacing and use of icons from this website.
The feel of the icons is very nice however, it feels like there is no element here that stands out more and it feels a bit plain that aspect despite the use of colour and typography. The feeling is just something is missing.
Website can be visited here:
The feel of the icons is very nice however, it feels like there is no element here that stands out more and it feels a bit plain that aspect despite the use of colour and typography. The feeling is just something is missing.
Website can be visited here:
Client really likes the use of colour and illustrations with the icons in this website.
The use of illustrations and colour on this website go extremely well and after the main head of the website, scrolling down has some interesting illustrations combined with text.
Website can be visited here:
The use of illustrations and colour on this website go extremely well and after the main head of the website, scrolling down has some interesting illustrations combined with text.
Website can be visited here:
Client likes the top of this website (header).
The header of this website is playful with a squashed serif font and an animation of 3D characters creates a playful mood to the website.
Website can be visited here:
The header of this website is playful with a squashed serif font and an animation of 3D characters creates a playful mood to the website.
Website can be visited here:
Client really approves of the use of colour and illustrations and typography here.
The use of colour and typography work very well and despite the website feeling a bit simple, it portrays the message across easily.
Website can be visited here:
The use of colour and typography work very well and despite the website feeling a bit simple, it portrays the message across easily.
Website can be visited here:
Client likes the boldness of this website
This website is very loud to show off their claims about how good this app is.
The illustrations, colour and typography work well with each other to portray a theme.
Website can be visited here:
This website is very loud to show off their claims about how good this app is.
The illustrations, colour and typography work well with each other to portray a theme.
Website can be visited here:
Client finds this website very simple, playful and colourful.
Oatside is a very playful brand with a simple idea of being colourful and humorous. I like this website and the style they have went for.
Website can be visited here:
Oatside is a very playful brand with a simple idea of being colourful and humorous. I like this website and the style they have went for.
Website can be visited here:
Clients like the use of colour, typography and the characters used in the brand.
The theme and style works very well. The use of the typography, colour work well together. The characters for this brand are also playful and fun to add to the style/feel of the brand.
Website can be visited here:
The theme and style works very well. The use of the typography, colour work well together. The characters for this brand are also playful and fun to add to the style/feel of the brand.
Website can be visited here:
Client likes the website style, how simple and the layout of it.
The website is very simple and portrays the message of the website. I like the simplistic style of the website.
Website can be visited here:
The website is very simple and portrays the message of the website. I like the simplistic style of the website.
Website can be visited here:
Typography/Logo Research
After talking to the client about what kind of typeface we wanted Clebbo to be, we both decided to look at bold, interesting fonts that could be potentially be the face of the brand. Below are some of the inspiration we found.
Logo Development
Colour Scheme
Looking through my research the client and I wanted to get colours that were vibrant, exciting and playful to fit the brand.
After speaking to the client and experimenting with colours, I managed to create a colour scheme that was quite vibrant, fun and engaging. The colours hit the mark of being somewhat pastel but also vibrant. I feel like this colour a good colour scheme to use for the branding.
Here is what the logo could look like with the use of the colour scheme.
Character Research
After trying out these characters in these styles. We went back to the drawing board to try out different ideas.
After looking for more ideas and inspiration, I began looking at simple shapes that could be given a face to create some kind of mood to each shape. From this I created these small characters and gave them colour and emotions.
We then decided to cut down on the characters to make each one more distinctable.
I then played around with which character would be the main face of the brand. Using the circle-style character - means that you could replace the O with the character whereas the other possible candidate would be on the right side of the logo.
I believe that the circle character would be better for the brand as it seems more playful but a little less childish than the other character. It also creates the letter 'o' for the brand name.
After asking some people for feedback, we found that using the clebbo character for an O can be hard to decifer if it's Clebbo or Clebb and so we decided to change it up.
Speaking back with the client we also made a few changes again with the branding.
Speaking back with the client we also made a few changes again with the branding.
The logo was made into a type and icon based style. The logo could be used as a icon and type, type or icon on its own which made it quite versatile.
The characters were also cut down to 5 to make it all less complicated.
The characters were also cut down to 5 to make it all less complicated.
Here is an example of what kind of social media advertisement would be created.
Website
Working with the client on call, we were able to make a mockup website that would layout the possible basics of the website homepage.
Here I used the typeface, style and colours I had previously created to make this website.
Here I used the typeface, style and colours I had previously created to make this website.