Gymshark
Gymshark is a UK-based fitness apparel and accessories brand that was founded in 2012 by teenager Ben Francis and a group of his high school friends. The brand started out as a small operation, with Francis and his friends designing and creating fitness clothing in his parents' garage. They sold their products on social media, and the brand quickly gained popularity among fitness enthusiasts.
As Gymshark's customer base grew, so did the company. It moved from the garage to a warehouse, and the team expanded to include more designers and marketers. Gymshark's unique approach to fitness apparel, which combined stylish designs with functional materials, resonated with customers, and the brand continued to grow.
Today, Gymshark is a major player in the fitness apparel industry. The company has a significant online presence, with millions of followers on social media, and its products are sold in more than 100 countries. Gymshark has also expanded its product range to include accessories and other fitness-related items.
The success of Gymshark can be attributed to its focus on creating high-quality, stylish fitness apparel that resonates with its target audience. The brand's strong online presence and dedicated team have also played a significant role in its growth. Gymshark is an example of how a small business can grow into a major brand with the right combination of hard work, dedication, and a unique product offering.
As Gymshark's customer base grew, so did the company. It moved from the garage to a warehouse, and the team expanded to include more designers and marketers. Gymshark's unique approach to fitness apparel, which combined stylish designs with functional materials, resonated with customers, and the brand continued to grow.
Today, Gymshark is a major player in the fitness apparel industry. The company has a significant online presence, with millions of followers on social media, and its products are sold in more than 100 countries. Gymshark has also expanded its product range to include accessories and other fitness-related items.
The success of Gymshark can be attributed to its focus on creating high-quality, stylish fitness apparel that resonates with its target audience. The brand's strong online presence and dedicated team have also played a significant role in its growth. Gymshark is an example of how a small business can grow into a major brand with the right combination of hard work, dedication, and a unique product offering.
Idea Generation
Billboard Creation
Advertisement Campaign
#SHAREYOURTRAIL
Everyone has their own trail, their own path they create or discover. Their own activities and hobbies. The goal of this campaign is to attempt to get people to show off their favourite thing to do and show the world. Each trail connects with GYMSHARK to create a community of people who have similar interests.
Everyone has their own trail, their own path they create or discover. Their own activities and hobbies. The goal of this campaign is to attempt to get people to show off their favourite thing to do and show the world. Each trail connects with GYMSHARK to create a community of people who have similar interests.
Gif Creation
The choice of rainbow or different colours shows that many activies and hobbies are suggested. The trail choice is unlimited and anyone and everyone can join in to show off their own paths and trails.
Social Media Campaign
Social media would be the center of this campaign. People would be actively inspired to post their own videos of them doing their favourite hobbies/activities using the hashtag #shareyourtrail
Ideally this would be done by finding an empty path in a park or city and completing or imitating your favourite activity to show of to your audiences and the community being created with these activities. Celebrities and Influencers would be sponsored to complete their own activities to get the hashtag trending. The same would achieved on Instagram as it also has a huge following on it. Here, posts would be made of the campaign as well endorsing, reposting and reuploading other peoples videos of the hashtag #showyourtrail which would want other peoples to post their own versions of the challenge.
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Events & Sponsors
Gymshark is also known for hosting and sponsoring events to help people set them up and run them and this ad campaign would have no exception to this. Music shows, gym lessons, activities could be sponsored and ran as part of the campaign to help people visit them to meet new people and would help connect to others. This works very well in Gymsharks favour because not only will it be able to run events that they could sell their merch on site but also help bring people together to build a community, which is the aim of the campaign.